Artist Statement: This project I was tasked with branding and promoting the Krannert Performing Arts
Center on the grounds of the UIUC campus. I wanted to portray this girl being inspired to seek Krannert
and promote the idea of discovery and passion. To invoke this idea that Krannert is an exciting place to
be. I used Adobe Illustrator and gestalt principles to design this poster.
Krannert Branding Project
Artist Statement: In my journey through the Graphic Design program. We were instructed to make market a
single "word" to understand how to persuade individuals to seek new opportunities. I was inspired by the
concept of travel and decided to make promotional work targetting college students to explore the world.
Artist Statement: Worked on developing an app that would alleviate the stress of UIUC students with
their academic endeavors. I created an app that was geared to be simplistic and used as a platform
to help students get the resources needed to alleviate their mental health problems.
Artist Statement: Promootional campaign to encourage students to Study Abroad. Created with Adobe
Illustrator using the functionality of pen tools to create graphic elements. Use of bodycopy and
hierarcgy were crucial to accomplish the brochure design.
Artist Statement: Personal project of mine to create mock ups and advertise for UIUC sports page.
Artist Statement: Worked on a personal branding project. Experimenting with graphic elements and
implementing UIUC basketball style of promotiong for attendance to their home basketball games at State
Farm Center. I implemented hierarchy on a diagonal axis to replicate the intensity of basketball.